TGA Premier Sports Graphic Design

Whether it was putting together the concept designs for the summer camp shirt or presenting the drafts of latest templates with the company, it was never a dull moment to say the least. Every franchise marketing request and internal company project had my fingerprint on it (digital or print). In most cases I had created it from start to finish. Please enjoy a small collection of the print and digital materials I've created over the three years with TGA.

Consumer Marketing Templates

One of the important aspects of being the Graphic Designer was working on the current consumer marketing templates such as flyers, brochures, summer camp shirts, posters, banners, etc. Every year, I needed to update the templates for each of the consumer marketing materials. The two most used templates are the flyer and brochure templates.

2016 - 2020 camp flyers

2016 - 2019 enrichment flyers

2016 - 2019 camp brochures

2020 camp brochure

Student Handbooks

I first worked on the golf and tennis handbooks by adding much need text edits, layout templates, high resolution images, and new vector graphics. After finishing up the revised golf and tennis student handbooks, I worked with my colleagues to establish a new layout and style scheme for the new student handbooks and six additional sport versions. This project combined a lot of skills and was immensely satisfying to finish.

The original and latest golf student handbook covers

The original and latest tennis student handbook covers

The remaining six sport student handbooks

Photo Editing

A big part of my time was going through the ever-growing photo library and edit photos for use in print and digital formats. Edits ranged from simple adjustments like light/dark levels to more challenging edits such as rebuilding a basketball hoop in the background and masking out people on a golf course.

Original Photo

Edit

Email and Social Media Graphics

A big part of the marketing strategy for the franchises we supported was using digital newsletter and social media graphics. First, we created email headers to lead with these digital newsletters, which we updated a year later. The newsletter and social media graphics would range from acknowledging national holidays to being a part of a slow drip promotional program. The special holidays is where I had the most fun putting these graphics together.

2016 golf email header graphic

2020 golf email header graphic

2016 golf tennis header graphic

2016 tennis email header graphic

Memorial Day email graphic

Happy Holidays email graphic

Happy Thanksgiving email graphic

DCP email graphic

MLK Day Instagram graphic

Happy Valentine's Day Instagram graphic

Back to school Instagram graphic

Customer feedback campaign Instagram graphic

Brand Management and Development

Upon my arrival the company was transitioning from the old branding to the new branding package created by a design firm. Once the new logo files were delivered, I created a lot of format variations that were not originally included. Additional, whenever a specific file format for embroidery or screen-printing was requested, I was involved in putting it together to ensure high quality and brand consistency. Once the new brand transition was set in place, I put together a new logo for the non-profit arm of the company. Finally, during my time I was asked to put together a 15 year anniversary emblem and a logo for a new product.